Month to Market
More and more online business owners are drawn to writing their own copy.
The problem is…
Copy is less important than you think when it comes to making sales.
It’s just one part of the puzzle.
When someone thinks about whether or not they want to work with you, they also consider…
- Your unique offer.
- How much experience you have with people like them - and how that proof is presented.
- And how easily they can connect with you on a personal level.
If you don’t know how to show those things in your marketing, you’ll be leaving money on the table.
It’s a big departure from the last few years, where almost all coaches have preferred to delegate and scale their team to handling marketing for them.
We haven’t seen a shift like this since before the pandemic…
If you were around then, you’ll remember how much opportunity there was.
So This Could Be A Very Good Thing.
…Provided you’ve got a solid grounding in the 10 core components to make this a huge success.
I’ll tell you more about those 10 components in just a second, but let me first explain who should consider joining this 30-day mastermind.
- If you’re running a service based business, like coaching…
- You get clients from online source (ads, email, social media, etc)...
- And you want to handle your marketing yourself.
...This is exactly what you need.
If you have already outsourced this to a marketer (or you want to outsource it), you don’t need this.
If you don’t already know me, I’m Catherine.
I run Kind Copy – a marketing company that believes you don’t have to twist the knife and apply electrodes to anyone’s nips to sell stuff.
If you’re a coach helping people with their health and fitness like most of our clients…
You really shouldn’t “agitate their pain points” or any of that stuff you might have heard about.
Because when you do, you take people who are already in pain…
Paint a dire picture for them, magnifying how bad the consequences will be if they don’t act now…
And they start to believe they can’t help themselves.
That means they come to you to be saved.
And you end up with a programme full of clients needing their hands held.
Who overcommunicate with you…
And under behave on the steps that would get them to where they wanna be.
That sounds like a business most owners would resent.
“Find their pain point, and magnify it”
“Show them what their lives will be like if they don’t act now”
“Highlight the disgust their partner feels when they get changed in front of them”
Yeesh.
Now, I know a lot of marketers think this is acceptable.
It’s “just the way things have always been done…”
But back when I was a personal trainer on the gym floor…
Then later a gym owner…
And (briefly) an online coach…
Here’s what I realised:
This way of marketing DOES work…
If all you’re trying to do is sell supplements – where the customer doesn’t really have to DO anything…
But if you’re a coach, and you need your clients to get active in their own rescue…?
It’s damaging. Hell, it can be disastrous.
Besides, I think this is a shitty way to behave towards people who are looking to you to help them make a positive change.
On a business level…
This is how to fill your programme…
with broken people who can’t help themselves.
At Kind Copy, we do things differently.
My background is in psychology, and after working in the fitness industry since 2017, I can tell you without a single shadow of a doubt…
High emotion marketing will attract clients who:
- Want to take personal responsibility for changing their lives.
- You’ll have a business you enjoy, and clients you love to help.
- And it will make you a LOT more money.
I want to make you a promise...
Because I know you could be learning about marketing from a shitload of places on the internet.
And plenty of marketers help health and fitness coaches to get leads.
I’m friends with lots of them.
But we’ve worked with some of the biggest names in the industry, making our clients a collective £1Million in revenue each month from organic marketing alone.
I stand by our method of doing things 100%
And if you’d like to get a taste of that for yourself…
This is where you’ll want to begin if you want to handle your marketing yourself.
Here’s what we’ll cover…
- Using your personal story to build trust
- What you can do that no one else can
- What clients can you serve best
- Why you’re drawn to those people
- Finding your unique coaching mechanism
- Picking the right opportunity vehicle
- How to take someone from cold to warm
- Selling the best version of your service
- Building & pricing an irresistible offer
- Internal marketing to feed the external
When I first launched this offer, we ran it live on Zoom.
But people couldn’t always make the calls & that meant not everyone was able extract the full value from the course.
Frankly, I don’t give a shit about vanity metrics. I want you to ONLY buy stuff from me that’s useful as hell.
…that means you need to be able to use it.
So I scrapped doing it live – and turned this into a self paced course.
You can complete the learning material in just 2 ½ hours.
…But don’t binge it.
Watch module 1, then apply the skills.
Work your way through, systematically.
I want you to get to the end of the 10 modules and be so blown away you sign up as an affiliate so you can get paid to promote it.
You don’t need a bunch more theory.
You need structure and practice.
So the learning portion is super short and action focused. The emphasis is on YOU doing, practicing, actioning, and putting in the reps.
You do NOT need another long ass call in your calendar, that’s intelligent procrastination.
My goal is to give you only enough to get you to take action on the next right thing – NOT overwhelm you.
And it’ll be the most potent marketing stuff you’ve ever had, mainlined directly and ready to use.
Commit to this for an hour a day for the next month, and you will see the difference.
Get started with Month to Market today
Commit Just 2½ Hours A Month With Me First and Eliminate The Guesswork