Emails
There are 2 types of emails that every business needs.
- One-off broadcast emails, to nurture your audience over time
- Automated sequences of emails, to move your audience from point A to point B based on a trigger
If you don’t have both…?
You’re leaving money on the table, no doubt about it.
There are a handful of email automations that all digital businesses should have:
- Welcome sequence to deliver LM (one sent to warm traffic, a longer one sent to cold traffic)
- Booked for a call, but didn't show up
- Booked for a call & showed up, but didn't convert
Sales sequences…
The more of these you have throughout the year, the more you’ll sell:
- Pre-launch "VIP" first refusal sales sequence
- Niche specific sales sequences (e.g. Pride, menopause awareness etc)
- Seasonal sales sequences (e.g. black Friday)
What Our Clients Say...
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Sequences to stay top of mind & tip of tongue…
- Win back sequence after a client leaves
- Thank you sequences after referrals, or extend LTV
- Affiliate sequences
Something for a special event:
- Promote a live event sequence → Golden ticket to bring a plus
- Webinar: Promo → Reminder → Recording → Conversion
- Case study sequence for a client who's hit a milestone → "and you can too"
…That’s just a handful of examples.
These sequences are incredible because once you buy them and install them…
You benefit time after time.
It’s a one-off investment…
With compounding profit.
Between these email “events”, there should be regular one-off emails.
These broadcasts keep your list warm, engaged and steadily building trust with you over time.
The best thing is unlike other “rented” platforms – like social media…
You can schedule these in advance and you can make sales without sitting on your phone 24/7…
Because we can be intelligent with how we use the data:
- Personalising the perfect offer
- Segmenting the list, so we know exactly what each person responds to
- Targeting the most engaged people at the right time
…all to make more money from your email list than anywhere else in your business.